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Note, this template is blank. The goal is for you to use it as a starting place, adapting to store what you collect. I’ve included the categories important to me. But you can adjust.
I keep my personal reference system simple. I add a new section to the page called “Reference” and then embed the creative example. I left a few examples to show you my system.
I also keep a list of different agencies and creators to work with in the future, so that when the time comes, I can go back and find someone for a specific job.
The point of all of this is so that when you’re starting a new creative project, you already have examples to get you started. For example, if you want to write a good hook, you can look at some organic examples that caught your eye.
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Scroll Time.
ACCOUNTS
➡️ Burner Account - TikTok
➡️ Burner Account - IG
TOOLS
➡️ TikTok Seller Center → Marketing → Shoppable Video Hub. Includes a “Get Inspired” tab with top-performing videos in your category. You can search through Videos, Hashtags or even Songs.
➡️ **TikTok Creative Center** Explore trending ads, hooks, and formats.
➡️ Motion’s Inspo tool. Follow brands, save ads as a team, explore trends, and use AI to show you what specific brands are testing right now in their ad creative.
➡️ Cosmos. Visual discovery engine. More randomized.
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Emotional Phrases, Aspiration, Pain